Privacy Policy
How DMR Group™ collects, uses, and protects your personal data
1. Who We Are
This website is operated by DMR Group™ ("DMR Group", "we", "us", "our"). DMR Group™ is a technology group developing digital platforms including EthicAI™, SiloUk™, and Keepr™. All platform names, logos, and associated marks are the intellectual property of MGM. Trademarks are licensed to DMR Group Ltd.
For all data protection and privacy enquiries, please contact us at: silouk@dmr-group.org
We are committed to protecting your personal data and processing it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We collect personal data only when you actively provide it to us or when it is generated through your use of our website. The categories of data we may collect include:
- Contact information: your name, email address, and organisation name when you submit an enquiry through our contact form
- Communication data: the content of messages you send to us via the contact form or by email
- Usage data: information about how you interact with our website, including pages visited, time spent, and referring URLs, collected via cookies and analytics tools where you have given consent
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to enquiries submitted through our contact form
- To communicate with you about research partnerships, collaboration opportunities, or platform enquiries
- To improve the performance and usability of our website through anonymised analytics
- To comply with our legal obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR:
- Legitimate interests — to respond to your enquiries and communicate with you about our platforms and services
- Consent — for analytics cookies, where you have given explicit consent
- Legal obligation — where processing is required to comply with applicable law
5. Data Retention
We retain personal data only for as long as is necessary for the purposes for which it was collected. Contact form submissions are retained for up to 24 months. Analytics data is retained in anonymised form.
6. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- The right to access your personal data
- The right to rectification of inaccurate data
- The right to erasure ("right to be forgotten")
- The right to restrict processing
- The right to data portability
- The right to object to processing
To exercise any of these rights, please contact us at silouk@dmr-group.org.
7. Cookies
We use cookies on this website. For full details of how we use cookies, please see our Cookie Policy.
8. Contact
For any questions about this Privacy Policy or how we handle your personal data, please contact:
DMR Group Ltd
65–69 Dublin Road, Belfast BT2 7HG
Northern Ireland, UK
silouk@dmr-group.org